Magazine campaign: landing page, short link and QR code, connected

You have bought a page in a magazine. Readers should reach a page made for that campaign in one move, not your website's home page. You need three things: a dedicated landing page, a short link that leads there and records the campaign data, and a QR code to print alongside a short address for those who prefer to type it.

In bizCARD all three are made in the same portal and stay connected: the QR code points at the short link, the short link points at the page. If the page or the destination changes, what is already printed keeps working.

In «Pages» open the form for a new page. Upload the logo and up to five images: the first becomes the cover, the others the gallery. Write the title, the address and a description of the offer in your own words, then the text and destination of the main button.

With «Generate with AI» the AI writes headings, copy and call to action from the description, and builds the theme on your logo's colours. Without AI in the plan, the page is built straight from the form.

In the editor you reuse what is already in the portal, without writing it again:

• A colleague's digital card, with the «Save contact» button.
• Appointment booking, for readers who want to meet right away.
• Short links you have already created, as quick links in a grid or a list.
• Address with a map, social profiles and contact details.
• The team's brand colours, in one click.

The preview on the right shows the page as readers will see it on their phone. When you are happy with it, publish it.

In «Short Link» create a new link. As the type choose «bizCARD page» and search for the page you have just published. Give it a readable name, for example magazine-autumn: it becomes the address bizcard.ch/link/magazine-autumn, to print below the code.

Then switch on the UTM parameters and fill them in. They are added to the address on every click and become the campaign data that bizCARD shows in the «Campaigns» report and in the page statistics:

Keep the same utm_campaign on every link of the campaign and change utm_source for each magazine: the report groups them by campaign and compares them by source. Settle the names before printing: if you change them later, the clicks already counted move to the new names.

The short link stores a reference to the page, not its address: if you rename the page later, the link follows it on its own.

In «QR Code» choose the URL type and, under «Select shortlink», search for the link you have just created. The code holds the short link's brief address: an open pattern that reads well even on glossy paper.

• Design: brand colours and a logo in the centre, with high contrast between pattern and background.
• Size: at least 2.5 × 2.5 cm, with a light margin of about four modules.
• Format: SVG for the printer, because it stays sharp at any size.
• Text: print the short address below the code too, for those who don't scan.
• Test: before handing over the file, scan the print proof with two or three different smartphones.

Under «Short Link», the «Campaigns» button gathers the links that share a utm_campaign. Open the campaign to see:

• Clicks in the chosen period, compared with the previous one.
• The day-by-day trend of each source, one line per magazine.
• Rankings by source, medium and ad variant.
• The campaign's links with their parameters and the clicks of each.
• Countries, devices and times of the clicks.

In the page statistics, Sources, Mediums and Campaigns show where all the visits come from: the magazine through the short link, but also newsletters and posts with their own UTM parameters, sites that link to the page and direct visits. They are counted without cookies or visitor data.

The page statistics count visits from every channel; the short links' clicks only the magazines' readers. The page's «Campaigns» ranking shows how much print weighs in the total.